Participants

1023

Age Groups

18-25

292

26-35

412

36-45

196

46-55

98

55-65

34

65+

9

Gender

Male

292

Female

412

Non-binary

196

65+

9

Countries

64

India

190

Kenya

125

United States

80

China

65

United Kingdom

48

Canada

44

Indonesia

35

Brazil

31

Chile

29

Vietnam

23

Israel

23

Egypt

22

Pakistan

20

South Korea

17

Italy

17

Germany

17

Mexico

16

Philippines

15

Japan

15

Kazakhstan 20

14

France

14

Spain

12

Romania

11

Bangladesh

11

Australia

11

Türkiye

9

Russian Federation

9

Argentina

9

South Africa

8

Morocco

8

Poland

6

Malaysia

6

Malawi

6

Saudi Arabia

5

United Arab Emirates

4

Ireland (Republic)

4

Belgium

4

Ukraine

3

Switzerland

3

Austria 40

3

Algeria

3

Singapore

2

Portugal

2

Norway

2

Netherlands

2

Greece

2

Finland

2

Croatia

2

Syria

1

Sweden

1

Slovakia

1

Saint Vincent & the Grenadines

1

New Zealand

1

Luxembourg

1

Hungary

1

Ghana

1

Denmark

1

Czech Republic

1

Cuba

1

Armenia

1

Angola

1

Andorra

1

People want work and economic security

A person's economic situation is also a strong predictor of whether they feel they have a good job. Half of financially comfortable respondents say they have a good job by their own definition, compared to just 12% of those who are struggling (Chart 21c). Nearly half of struggling respondents say their job is not good, while a small majority of the “struggling” and “getting by” groups are ambivalent.

Do you have a "good" job?

Job satisfaction by economic situation

Overall

1,024

32%

52%

16%

Struggling

43

12%

42%

46%

Stretched

222

19%

53%

28%

Getting by

467

25%

59%

16%

Comfortable

292

50%

42%

8%

Good job

Okay

Not good

But what is it that makes a job “good”? When asked, respondents prioritize material stability over meaning, dignity, and even safety. Good pay, reasonable hours and time for family, and job security cluster tightly at the top. Meaningful work that helps others comes fourth at 16%, with respect, dignity and safe working conditions well behind at 5% each (Chart 17).

What makes a job "good"?

Percentage selecting each factor in their top two priorities (n=1,026)

Good pay

21%

Reasonable hours / time for family

21%

Job security and stability

20%

Meaningful work that helps others

16%

Opportunity to learn and advance

12%

Respect and dignity

5%

Safe working conditions

5%

0

5

10

15

20

25

But this hierarchy shifts depending on people's current circumstances. Among those without good jobs, 35% rank good pay as the most important factor. Among those who already have good jobs, pay drops to 12% and meaningful work rises to 20%, becoming their top priority (Chart 18). This is a straightforward Maslow effect: where basic needs are met, people value time; where they aren't, they value money. It corroborates the pattern shown in chart 12, where richer regions are more likely to favor free time over additional income.

The aspiration gap: what do people want in a job?

Percentage selecting each factor — by whether they currently have a "good job"

Good pay

35%

22%

12%

Reasonable hours / time for family

18%

23%

18%

Job security and stability

23%

20%

18%

Meaningful work that helps others

12%

14%

20%

Opportunities to learn and advance

7%

12%

15%

Respect and dignity

3%

4%

9%

Safe working conditions

3%

4%

8%

0

5

10

15

20

25

30

35

40

Yes, my job is a "good" job (272)

Somewhat, my job is okay (449)

No, my job is not a "good" job (146)

Securing humanity's AI future

© 2026 Windfall Trust. All rights reserved.

Securing humanity's AI future

© 2026 Windfall Trust. All rights reserved.